The SAM campaign aims to establish Maharashtra as a model state in India by promoting organizational productivity and network security. This will be achieved through implementation of ISO recognized SAM best practices within businesses, promotion of intellectual property rights (IPR), and encouraging use of genuine software.
Describing the significance of software assets, Keshav Dhakad, chair of the BSA committee India says that SAM is critical since software accounts for 25% of an organization's IT budget. Today, intangible organizational assets like software IPR are more valuable than physical assets (to the tune of 80:20).
Stressing the importance of protecting Indian IPR, Dinesh Jotwani, the co-chairperson of BSA explains how SAM standards can help improve organizational security. Citing a recent KPMG report, Jotwani says that free software downloads pose high risk security threats like malware and botnets. Of the surveyed organizations, 39% report security incidents due to
Earlier, FICCI had conducted such a campaign for the State of Karnataka. It is now gearing up to launch SAM campaigns for Karnataka state's public sector units.