Business intelligence (BI) is just not about creating reports anymore, since it has developed
over the years as a forward looking technology that boosts business growth. While BI 2.0 leveraged
the Internet capabilities, business intelligence's new avatar BI
3.0 is set to be more cloud friendly. Not just this, the new solutions will also explore the
world of social networking.
Speaking at the TDWI India Chapter event in Pune, Venkat Iyer, the practice head of business
information management for Capgemini shed more light on BI 3.0. "BI 2.0 is slowly exiting, whereas
BI 3.0 is underway," says Iyer. During his session on "BI: Technology Perspective", Iyer
explained the entire evolutionary road of BI. This gave an interesting perspective on how the BI
scenario has changed over the past few years.
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SAP was founded in 1972, which is when the evolution of ERP started to take place. As the data
started to grow, people did not know how to leverage such massive volumes. Data was generated from
all directions—database and applications. To tackle this issue, the concept of data warehousing
came into the picture in 1980s. Now the data could be collected, stored and managed. In 1989,
Gartner came out with the term called 'Business Intelligence.' However, the term was struggling to
find wide acceptance.
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The evolution of Internet saw an explosion of data. This
was cited as one of the biggest opportunities, which marked the entry of major vendors in the
business intelligence space. Many small companies entered the market, which were eventually taken
over by the big players. Consolidation took place, so companies like Oracle, SAP, Microsoft and IBM
ruled the game. This was the beginning of BI 2.0, which had more functionality for Internet
users.
So how does the future of BI look like? According to Iyer, BI
3.0 is driven by business and innovation. This new generation BI will take care of unstructured
data. It will be more people-centric through interactive and collaborative tools. The evolution of
social media and software as a service model will play a major role in shaping the
new generation BI 3.0.
As part of BI 3.0, users can look forward to business intelligence as a service, which is fast
gaining worldwide interest. BI as a service will offer:
- On demand BI
- Subscription based BI
- Analytics as a service
- BI platform as a service – Pay for what you use.
Great resources on BI
Data coming from the world of social networking is humongous. Bringing this unstructured data from
different locations into one data warehouse is the future of BI. One of the interesting trends in
BI 3.0 is social media analytics. Businesses
are demanding BI 3.0 technologies for making their products and services better.
As new vendors enter the market, the challenge before them is to come up with tools that have
friendlier techniques of connecting with users. If BI has to be more progressive, it should be
friendlier. On this front, Iyer observes that some of the new solutions from Google and Qlik View
are being widely accepted by business users.
