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Tablet sales in India more than double

Shaleen Sinha

More than 1.1 million tablets were sold in India during the second quarter of 2013, which was 107.4% more than the same period last year, according to CMR’s India Quarterly Tablet PC Market Review.

The need for lightweight, fast, portable computing devices with ease of accessibility and latest networking capabilities is driving the

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demand for tablet PCs in India

CMR expects tablet sales to be worth over 126bn INR by the end of 2013.

“In a very short period of time, the tablet form factor has established itself as a sought-after product category, especially amongst the tech-savvy user triad of students-youth-business executives. Because of the features and on-the-go tools it offers, the India tablet market is becoming a highly competitive segment,” said Tarun Pathak, an analyst at CMR’s telecoms practice.

CMR said 3G-enabled tablet sales are growing as consumers and business people access social media networks and instant messaging (IM) accounts, check corporate and personal mail, or simply browse the web for information on the go.

Pathak said Indian businesses in verticals such as banking, financial services and insurance (BFSI), travel and tourism, healthcare, market research and education are the key sectors adopting tablets in India.

“One of the main reasons for the adoption of tablets by these verticals is to make their armies of feet-on-street employees more productive. Timely communication and operational efficiency is ensured through the adoption of tablets for professional tasks,” said Pathak.

“Businesses have understood the importance of tablets and the increasing penetration in the consumer market and hence have adapted their own platforms and services to be more tablet friendly. A number of Indian businesses are already using tablets as part of their infrastructure for its multi-functionality,” said Saurabh Tiwari, CTO at PolicyBazaar.com.

“As for why certain businesses have taken to tablets, I believe it comes to a factor of cost involved, features available and overall acceptance of new technology. And, tablets are definitely a lot cheaper than setting up dedicated infrastructure,” added Tiwari.

Pradeep Chopra, CEO at Digital Vidya, said a single, lightweight solution to our requirements of emailing, clicking pictures and managing social media is critical when staff travel. 

“Also, there are many applications and features any business would find useful and productive, such as e-readers and Audible, which help me use my time to read/listen to relevant business/management books,” said Chopra.

Businesses in Europe are already adopting tablet technology. A study by Virgin Media Business has found 50% of mid-sized company CIOs in the UK are considering offering employees tablets instead of laptops.

The survey, which questioned 500 CIOs across the country, revealed half were keen on providing the more lightweight and mobile devices so hotdesking schemes could be adopted.