Better data decision making starts with building trust


Better data decision making starts with building trust

Emily McLaughlin, Associate Site Editor

Prescriptive analytics aims to find the best course of action for a given situation. "I advise clients that they start with the business problem they are trying to solve and then find the relevant

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data," says Lisa Kart, a Gartner research director specializing in the applications of advanced business analytics.

So how do you get your team on board and practice better data decision-making? We asked April's tweet jam participants, "What is the best way for people to understand and trust prescriptive analytics?"

If monetary benefits don't convince users to give prescriptive analytics a shot, #CIOChat-ters suggested forming relevant partnerships, garnering trust for underlying data and leading by example in order to get stragglers on the prescriptive bandwagon:

Once IT has everybody on board and prescriptive analytics is demonstrating tangible, positive results, what comes next? SearchCIO Executive Editor Linda Tucci asked tweet jammers to look to the future:

Tweet jam expert Tom Doub, regular tweet jammer Mark Thiele and SearchCIO's resident analytics reporter Nicole Laskowski sounded off on the potential next stage in data analysis:

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But enough about the future -- what about crafting a better predictive and prescriptive analytics strategy for the here and now? 

There's still no set-in-stone way to execute a plan; our #CIOChat-ters acknowledged that having open conversations won't necessarily prevent IT from making poor decisions based on bad data and poorly crafted algorithms: 

Bad data decision-making is not particularly new: In 2004, Gartner research indicated that 25% of critical data within Fortune 1000 companies would continue to be inaccurate through 2007. Ten years later, how much has changed? #CIOChat-ters -weighed in on their most relevant concerns:

How do you make better data-based decisions and what comes after prescriptive analytics? Please add your remarks to the comments section below. Follow @SearchCIO on Twitter for updates on our next #CIOChat scheduled for Wednesday, May 28, at 3 p.m. EDT.

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